TikTok has completely changed the music industry.
If you look back to its origins, music was literally in the platform’s name before it officially rebranded as TikTok. Because of TikTok, songs outside the mainstream have risen in popularity even decades after their initial release. Organically growing an indie musician’s fanbase to the millions is no longer a seemingly impossible feat. Reaching new fans and listeners around the globe is as simple as posting a successful video. The list of TikTok’s positive contributions to music promotion and discovery is never-ending.
While artists like Halsey and Doja Cat have expressed frustration at being asked to make TikTok content by their labels, there’s a reason this is such a high priority amongst industry managers. According to Business Insider, songs that trend on TikTok often end up charting on the Billboard 100 or Spotify Viral 50. And 67% of the app’s users are more likely to seek songs on streaming platforms after they’ve heard it on TikTok, contributing to artist streaming royalties.
All of that to say, if you’re a musician that isn’t on TikTok or haven’t made the app a priority, it’s time to start now. Like all social platforms, TikTok has a special algorithm that can significantly accelerate a video’s reach or bury it amongst the millions of uploads. In our free downloadable TikTok algorithm hack guide for musicians, our goal is to help you achieve the former.
Who it’s for:
- Musicians that are looking to level up their TikTok engagement
- Musicians that are interested in learning more about TikTok’s algorithm
- Musicians who are ready to optimize their TikTok content to increase reach
What you’ll learn:
- The ins-and-outs of the TikTok algorithm
- Music-oriented content ideas that can help boost your reach
- How TikTok suggests content to users
Download Our Official Guide on Tackling the TikTok Algorithm